Lady Gaga's New Makeup Line Is Dramatic—This Is How We Wore It to the Office
Ever since rumors began to swirl that Lady Gaga (queen of lashes, sparkle, and high-glam beauty moments) would be launching her very own makeup line, Haus Laboratories, fans and beauty lovers have been agog—sorry, couldn't resist—with major anticipation. And, after months and months of product teasing, pre-ordering products on Prime Day, and keeping careful tabs on the Haus Laboratories Instagram account for any and all updates, the time has finally arrived.
A few hours before midnight (PST) last Monday, September 16, Lady Gaga announced during the brand's Los Angeles–based launch party that the line was officially for sale—both on the Haus Laboratories website and Amazon (the brand's one official retail partner).
As Gaga explained in front of her L.A. fans and launch attendees, Haus Labs has not only been a feverish passion project on a personal level (sharing that she quite literally stewed and stirred formula ideas on the kitchen floor), but it's a full-out "glam attack" on what the world automatically assumes a beauty brand ought to be. Haus Laboratories, she says, is different.
As stated on the brand's website and as Gaga reiterated live on Monday, beauty isn't in the eye of the beholder—beauty is found in the way we see ourselves. "At Haus, we want you to love yourself, and it is our mission to spread kindness, bravery, and creativity by providing tools for self-expression and reinvention," she states. "This is your glam. Your expression. Your artistry. Your rules."
Gaga went on to share that while she didn't grow up ever feeling beautiful—a battle that's still very present—she did, however, discover the power of makeup, and a beauty and creativity she could foster while experimenting with the products sitting underneath her mirror.
"I found the superhero within me by looking in the mirror and seeing who I wanted to be," she explains. "Sometimes, beauty doesn't come naturally from within. But I'm so grateful that makeup inspired a bravery in me I didn't know I had. I’ve come to accept that I discovered my beauty by having the ability to invent myself and transform. They said I was weird, but really, I was just born this way."
Now, as fun as all of the above is, it's admittedly high-impact, and my fellow minimal makeup–wearing co-worker, Courtney Higgs, and I were left wondering just how wearable Haus would be in our day-to-day beauty life. You know, when we're not accepting an Oscar, singing our hearts out in a stadium, or walking the red carpet. So we decided to convene over the entire Haus collection and choose products to test-drive during a normal day at the office. Then, because we're not complete buzzkills, we chose a few more products to apply post-work duty for some extra intensity and Gaga-inspired flare. (Hypothetically, an amped-up look we might wear out and about on a Friday night.)
Below, we're sharing both our daytime and nighttime-elevated Haus makeup looks alongside photos and reviews. Keep scrolling!
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